Selected work

ExAequo

Services
Strategy, Campaign, AI

A harm-reduction awareness campaign on chemsex created for Ex Æquo, a Brussels non-profit focused on sexual health and HIV prevention. By combining strategic street posters with a dedicated digital portal, the campaign utilizes ethically labeled AI-generated imagery to depict sensitive, real-world contexts that could not otherwise be photographed safely or respectfully.

Three chemsex prevention posters on a brick wall, each with a warning line and the ex æquo logo.
One poster of the campaign seen as an Instagram story on a phone.
A campaign flyer, front and back: the question on the cover, the text inside.
A condom wrapper printed with the campaign image, front and back.
Psybru
EmpreinteS